Revolutionary software innovations on display at Travel Technology Europe
CodeGen’s new Artificial Intelligence-led features to be demonstrated
Businesses looking to learn more about how artificial intelligence can boost their conversion
rates should head to the CodeGen stand (TT14) at this year’s Travel Technology Europe
Industry experts will be on hand to demonstrate how CodeGen’s FLAIR suite of products –
incorporating the latest innovations in machine learning and natural language processing –
can serve up more personalised search results to potential clients, ultimately increasing
revenues and improving conversion rates.
FLAIR products can be purchased either as standalone tools or can be plugged seamlessly
into TravelBox, CodeGen’s flagship Enterprise platform.
Mark Melzack, senior sales and marketing manager, CodeGen, explains:
“CodeGen continues to invest heavily in innovative research and development to push the
boundaries of what booking technology can do. Consumers are increasingly demanding
products that fit their particular interests, so businesses need to be able to identify, sort and
present the right options first time.
“In practical terms, it improves conversion rates, ensures businesses are maximising revenue
– often by upselling – and improves efficiencies. We are certain visitors to TTE will be
impressed with what CodeGen can provide.”
FLAIR innovations can be plugged in seamlessly to CodeGen’s state-of-the-art reservation
platform (TravelBox) or purchased separately. Already in use by some of the global travel
industry giants, TravelBox is complemented by ground-breaking, innovative products such as
TravelBox Surf, an online solution that combines personalisation, intelligent search capability
and additional post-booking functionality.
Other AI-driven innovations include CodeGen’s Adaptive Personalisation Engine, ideal for
travel companies offering tailor-made experiences, and a review spotter that allows
businesses to capitalise on positive client feedback across social sites.
The technology on display at TTE from CodeGen includes: